When you talk about an entrepreneur to most people what comes to mind is a white and middle-aged man. This stereotype became a real barrier for women who wanted to enter the business world for many decades. Happily, that image has changed in recent years, all thanks to the efforts of successful women entrepreneurs. Find out below five examples of success.
5 successful women entrepreneurs:
To open this list, one of the most powerful women entrepreneurs in the world. Born in a poor family in the American state of Mississippi, in 1954, Winfrey began to succeed as a television presenter in Chicago. Within a few months, she was the audience leader in the city and would soon assume the position of a best-paid TV personality in the United States.
However, it went beyond the small screen. She owns magazines, the production company Harpo, the Oxygen Media Organization, a television channel and is the author of books and an actress. In sum, he built a true media empire.
This legendary French stylist is one of the most successful women entrepreneurs and international fame. Creator of the Chanel brand, she opened her first store in 1910, selling only women’s hats. In 1921, the company introduced the Chanel No. 5 perfume, the first to be marketed around the world. Coco died in 1971, however, his company expanded to several areas, such as jewelry and men’s fragrances, and has an annual billions of billions of dollars.
In 1946, Lauder founded The Estee Lauder Company and began selling beauty products developed by an uncle – a chemist by trade – in beauty salons and hotels. Her commercial vision led her to open a space in the famous store Saks, on 5th Avenue in New York, in 1948.
Over the years, the company grew, created and incorporated other brands of beauty products, such as Aramis, Clinique, Prescriptive, Origins and Mac. Despite the death of Lauder in 2004, his empire still remains strong and strong, with an annual turnover of more than US $ 10 billion.
Maybe you never heard her name, but it is very rare to find girls who have never played with her main creation, Barbie. Ruth and her husband, Elliot Handler, already owned a toy company when, in the late 1950s, Ruth had the idea of creating a doll with a more adult look.
Although Elliot did not believe much in the idea, the first Barbie was launched in 1959. In five years, the company was already one of the 500 largest in the world. Ruth presided over Mattel Inc. between 1967 and 1974.
Luiza Helena Trajano:
President of Magazine Luiza, Trajano was responsible for taking the company founded by his uncles to become one of the largest retail sales in Brazil. Upon assuming the presidency, at the beginning of the 1990s, he implemented innovations such as the first virtual store in the country and liquidations that attracted giant ranks. Currently, the company has more than 700 stores and Luiza is recognized as one of the most successful women entrepreneurs in Brazil.
These women entrepreneurs are an example of courage, self-improvement, and success on their own merits. As there are many more who also struggle daily to see their dreams come true. All of them overcome great obstacles every day: conciliation, finding time for one, disconnecting, uncertainty … However, it’s worth it. Jumping is difficult but the experience is wonderful.